Black In Portugal
WEBSITE DESIGN / BRANDING / MARKETING / SEO
Black in Portugal: Zero to Page One Rankings Without Paid Ads
Black in Portugal had exceptional first-hand experience about Black travel experiences in Portugal, but was completely invisible on Google. Despite having authentic stories, local insights, and restaurant recommendations that could genuinely help Black travelers, they had zero organic traffic and no marketing budget for paid advertising.
Branding
Result
Within two months, Black in Portugal achieved #4 ranking on Google’s first page for primary target keywords. Organic traffic grew from zero to consistent daily visitors, with blog posts ranking for numerous long-tail keywords. Most importantly, they connected Black travelers with previously unavailable information, receiving feedback that their content changed travel plans and boosted booking confidence.
Website design
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