Every day, thousands of Nigerians launch their new Nigerian ecommerce sites with grand dreams of becoming the next Jumia. They spend months perfecting their websites, obsessing over payment gateways, and crafting the perfect product descriptions. But when visitors start
Read MoreHere’s something for you: that your neighbor who started selling on Instagram last month will likely not be by Christmas. Walk down any Nigerian street today and you'll hear a familiar story: someone's cousin launched an online store, made
Read MoreTraffic floods in. Sales trickle out. Does that sound familiar to you? We know it: that painful gap between visitors and buyers costing you real money every single day. But conversion optimization really isn't rocket science. Small changes trigger
Read MoreRed means stop, yellow means ready, green means go; red makes you want to eat, yellow makes you feel warm, and green makes you feel healthy. You’re familiar with color psychology, and how they make you feel, right? Well,
Read MoreWe all know it in our hearts, but someone’s got to say it: poorly designed websites are the worst. Ever tried buying a product on a website, only to have to deal with three different text fonts, a thousand
Read MorePepsi and Coca-Cola have been rivals in the carbonated soft drink market for almost a century now. One could say that they’re the rivals of the 21st-century, thanks to their unending advertising battles and campaigns. Both brands are trying
Read MoreIf you asked anyone about the future of the internet and websites today, you’re sure to get a lot of opinions. There won’t be a shortage of the “AI” buzzword in those answers, that much we can tell you.
Read MoreIf you’ve spent any length of time trying to build a brand, you’ll agree that it’s no cakewalk; not that you expect it to be, what with great things not coming easy and all. Over the course of the
Read MoreInfluencer marketing is officially in the “tried and true” territory at this point. In 2023, reports showed that eight marketers out of every ten consider mid to advanced skills on how to do influencer marketing a vital part of
Read MoreHaving a website erases questions about the legitimacy of your business, a website is the face of your business and it is the first thing potential clients see when researching about your business. Before building a website you must
Read MoreThe Benefits and Limitations of SEO for your Website in 2022 Whether it's corporate branding, e-commerce, or general information sharing, websites are crucial to introducing your online services to a broader audience. Generally, they're quintessential tools that help shape
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