Having a website erases questions about the legitimacy of your business, a website is the face of your business and it is the first thing potential clients see when researching about your business. Before building a website you must consider a few factors which are time, costs, contents, structure resources, etc. 98 percent of business owners who attempt to build their website fail at this task and never launch it.
There are 3 ways to get a website done!
HIRING AN AGENCY
Hiring an agency can guarantee quality and speed. They have all the resources needed to complete the project, a team is set up ranging from web developers, content writers, digital marketers, graphics designers, etc. A lot of companies offer to manage your website after the initial project has been completed, they help in monitoring and editing, tracking, and analyzing data. They ensure that the website runs fast and smoothly.
A web design agency can be pricey depending on what you want, the size of the company, and their resources. They have fixed working times and might not be able to give you full attention, appointments are made because they have other clients and commitments. In some cases, you might not easily find a company that does what you want and might end up hiring the wrong agency because they are not all worth what they say they are.
HIRING A FREELANCER
Freelancers are also great means of getting a website done for your business, they are self-employed and are easy to find. They don’t waste any time in performing the given task and also choose their hours. They are always available due to their time flexibility and do not observe special holidays, they work from the comfort of their home, online or, personally and, do not need any office space to work. Freelancers are good at what they do and there are no commitments when working with them, in other words; you can work with a freelancer on a short-term basis and can decide not to work with the same freelancer if you’re not satisfied with the job done.
Cost is the first and major factor of any hiring or buying decision. The cost of hiring a freelancer is quite low, they fix their price and their prices are flexible.
Hiring a freelancer is a good option for your business website, if your business is just starting then you need to consider a freelance web developer. Some popular online marketplaces where you can find freelancers are;
There are risks to consider also when hiring a freelancer. The risks of accountability; some freelancers care less about the project at hand though you can pay after the job is complete but you can’t guarantee that the person won’t run off due to unforeseen reasons. It is difficult to supervise personally and might experience slow response. Freelancers also have limited resources, they have limited access to factors that enhance workflow.
DO IT YOURSELF (DIY)
When you’re looking to save cost the DIY platform is the way to go. You have total control over the project and have the opportunity to design your website to your preference or style. During the process of designing your website, you stand to gain experience and learn new things. DIY programs make it easy for you to just input texts and drop pictures. Considering how much time you have to spare, DIY might not be a favorable attempt as it takes time. You are bound to make mistakes and might not have the expertise to apply some important features and functions to your website. Monitoring, data tracking, and optimization may be difficult in this case.
To wrap it up, the average cost of designing a large business website with essential features is $32k. And the average time it takes to design such a website is 2 months. According to a worldwide study by Adobe, given 15 minutes, 59% of people would browse through something beautifully designed rather than something plain and boring.
Just as there are different means to create a website, there are also different means to make it unique, stand out, and cut down on cost.